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The hottest Weichai new logo will appear in F1 com

2022-09-23

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Weichai new logo will appear in F1 competition core spirit driven dream

China Construction machinery information

Guide: on the morning of the 17th, Weichai group held a global conference of international brands in Shanghai to launch the new Weichai logo. At the same time, according to the provisions of the new annual sponsorship contract, the new logo of Weichai has appeared on the equipment and clothing of Ferrari F1 racing cars, racing players and teams. With the global campaign of Ferrari F1 Team

On the morning of the 17th, Weichai group held a global conference of international brands in Shanghai to launch a new Weichai logo. At the same time, according to the provisions of the new annual sponsorship contract, the new logo of Weichai has appeared on the equipment and clothing of Ferrari F1 racing cars, racing players and teams, and has spread to all corners of the world with the global campaign of Ferrari F1

the newly launched Weichai logo is composed of Chinese pinyin and the Chinese character "Weichai", which maintains the original Chinese Pinyin of Weichai and expresses Weichai's confidence in Chinese; The condensed and thick bold letters and vigorous words skillfully integrate the development history and future prospects of Weichai into the brand logo, reflecting the spirit of Weichai's continuous development, innovation and self-improvement. The core spirit of Weichai's new logo is to drive dreams

At the press conference, Tan Xuguang, chairman of Weichai group, said, "as a well-known enterprise in China's equipment manufacturing industry, Weichai has been innovating and expanding its product field for many years, and has also been paying attention to its own brand construction. Brand internationalization is an important topic of Weichai's sustainable development strategy." At present, Weichai not only has "Weichai engine", "fast transmission", "hande axle" and "Shaanxi Automobile heavy truck", which are well-known Chinese brands in the leading and dominant market, but also has world-class brands with high technology content such as "boduan engine", "Faraday yacht", "Kaiao forklift" and "Linde hydraulic" through overseas mergers and acquisitions and strategic restructuring in recent years, Formed the group brand cluster effect

from an engine manufacturer, it has developed into a cross field and cross industry enterprise with four business platforms, namely, complete vehicle, powertrain, auto parts and luxury yachts. At the same time, it has its own R & D center limited by oil source flow in five countries and ten places. The original Weichai brand connotation and logo can no longer meet the needs of the rapid development of international strategy. In order to further enhance the brand value, unify the brand image, and build Weichai into an internationally renowned power system and heavy equipment manufacturing brand, Weichai has developed a new Weichai international brand identification system after a lot of research, according to the group's strategic planning and the scientificity of the brand structure, setting up hardness experiment is the simplest and easiest experimental method in mechanical performance experiment

Weichai's international brand launch is shown in the figure. The event is held jointly with F1 China Grand Prix, which reflects Weichai's strategic vision and strategic thinking of looking at the world. The new logo of Weichai was unveiled on Ferrari F1 in 2014, which not only attracted the attention of the world, but also showed the glory of Chinese industrial brands on the international stage

it is understood that the Weichai logo particularly highlights the black and red "e" character, which is not only a clash of colors, but also elegant in thickness, symbolizing that Weichai is based on a solid and stable power industry, contains enthusiasm and confidence for future development, and highlights the personality of Weichai. E is engine, representing green power; E is expertise (Professional), which represents focus and attention; E is energy, representing aggregate energy; E is excellence, which represents continuous transcendence; E is empowerment, which means taking control of the overall situation. Behind the new brand logo, there is the confidence and determination of Weichai, a local brand, to go global from China, as well as the international brand value it tries to show